19 Open Source Alternatives to Google Analytics

PostHog integrates event-based analytics with session recording and feature flag management, enabling developers to test and iterate on new ideas quickly. With built-in SQL access, detailed user path analysis, and comprehensive API support, it provides a unified toolkit to build, monitor, and optimize your product. The platform’s design emphasizes transparency and scalability, featuring generous free tiers and usage-based pricing that adapts as your needs grow.

Umami provides effortless insights into website traffic with features such as real-time data, trend detection, and detailed visitor analysis. With easy installation and an intuitive dashboard, it empowers users to track custom events, apply powerful filters, and analyze conversion funnels. Built as an open source tool, it meets the needs of developers seeking privacy and simplicity in analytics.

Plausible provides intuitive and actionable website metrics through a streamlined dashboard that displays essential insights such as visitor trends, goal conversions, and engagement rates. Its lightweight script is designed to load quickly, ensuring minimal impact on site performance while maintaining GDPR, CCPA, and PECR compliance. The tool offers easy integration, historical data import from Google Analytics, and flexible event tracking to help users understand their digital traffic effectively.

Matomo delivers comprehensive analytics solutions that track user behavior across websites and apps, providing 100% data ownership and privacy compliance. Enjoy features such as heatmaps, session recordings, visitor profiles, funnels, A/B testing, and multi-channel attribution, all designed to optimize conversions and boost performance. The flexible platform integrates with over 100 technologies and is accessible via a free cloud trial or self-hosted open source deployment.

Aptabase delivers a comprehensive analytics solution by tracking app events in real time with a mobile-first dashboard. It integrates seamlessly with popular frameworks like Electron, Tauri, Flutter, and more, using ultra-light SDKs. The tool emphasizes privacy by collecting truly anonymous data without cookies, fingerprinting, or long-term identifiers. Flexible data hosting options (EU, US, or self-hosted) ensure compliance with GDPR, CCPA, and PECR while empowering developers with rapid insights and complete control over their data.

OpenPanel is a comprehensive analytics solution designed to monitor user behavior and track real-time activity globally. With interactive dashboards and detailed visualizations, it offers developers a streamlined platform to analyze user engagement and performance metrics. The tool integrates features that allow for easy segmentation and reporting, making data-driven decisions more accessible.

OpenWebAnalytics offers a comprehensive solution for tracking website and application usage through a customizable dashboard that displays a wide array of metrics, heatmaps, and clickstream data. It enables first party control by running on your own domain, integrates with popular CRM systems, and includes an extensive API for raw data access. The platform is designed to help you analyze detailed visitor behavior while maintaining privacy and compliance with modern data regulations.

Countly unifies over 70 powerful features within a flexible, plugin-based architecture, allowing teams to craft custom user journeys and gain deep insights into product engagement. With options for both self-hosted and cloud deployments, the platform ensures complete data ownership and control, helping businesses streamline analytics processes and make informed, real-time decisions.

Swetrix collects comprehensive analytics data such as user clicks, scrolls, session analysis, and traffic insights without resorting to cookies. Its intuitive dashboard helps you monitor website performance, track errors, and visualize user flows, all while maintaining GDPR compliance. The tool supports full customization through third-party add-ons and integrations with popular platforms, offering flexibility and transparency in your analytics.

Prisme Analytics streamlines the process of gaining valuable insights by providing an easy setup workflow: sign up, add the tracking script, and view your data on an intuitive dashboard. It offers progressive analytics with custom event tracking, flexible visualizations, and direct API access for in-depth data exploration. Its lightweight script ensures excellent SEO performance and scales to handle sudden traffic spikes, delivering only real, human visit data.

Litlyx enables you to track unlimited domains, custom events, and detailed visitor metrics within 30 seconds of signup. With features like one-click reports, raw data exports, and an intuitive chat interface for data queries, it simplifies web analytics for individuals, startups, and scaling companies while ensuring maximum privacy and ease of use.

Shynet gathers essential web analytics data such as hits, sessions, page load time, and bounce rates without compromising visitor privacy. Built on Django, it supports lightweight tracking—with a 1x1 pixel fallback if JavaScript is unavailable—and can scale from a single VPS to a Kubernetes cluster. Multiple users and sites can be managed on one instance, ensuring that data remains entirely yours while providing a simple, intuitive interface.

Fathom Analytics delivers a powerful yet straightforward analytics experience, offering real-time data through an intuitive single-page dashboard. Designed for quick setup with a one-line script, it automatically filters out bots and spam while ensuring forever data retention and full compliance with GDPR and other privacy laws. Developers and businesses can leverage detailed event tracking, campaign analysis, and seamless integrations with popular platforms. A 30-day free trial is available with pricing starting at $15/month.

Kindmetrics seamlessly integrates with your website to deliver real-time metrics on visitor interactions, page views, and engagement levels. Its intuitive dashboard offers customizable tracking options and detailed visualizations, enabling developers to quickly identify trends and make data-driven decisions that improve website performance.

GoatCounter provides easy-to-use web analytics that respect user privacy by forgoing unique identifiers and extensive personal data collection. Available as a donation-supported hosted service or a self-hosted option, it delivers real-time insights into browser types, locations, screen sizes, referrers, and campaign effectiveness while adding minimal overhead (approximately 3.5KB). Integration is simple via a single script tag, an image-based tracker, backend middleware, or logfile imports.

Pirsch seamlessly integrates with your tech stack via plugins, libraries, or direct API, empowering developers with detailed session analysis, event tracking, A/B testing, and customizable dashboards. The tool emphasizes privacy with no cookie tracking and guarantees complete data ownership while simplifying the migration from other analytics solutions. It also supports team collaboration and automated reporting to streamline your workflow.

Ackee runs on your own server, providing an easy-to-integrate solution to analyze website metrics such as visits, referrers, and user engagement—all without using cookies. With a beautiful and intuitive interface, multiple domains can be tracked simultaneously. The tool also features a robust GraphQL API for extended customization and integration into your own applications.

Offen collects comprehensive usage data such as unique users, sessions, and top pages, all while ensuring that data collection is opt-in. With end-to-end encryption and adherence to GDPR using first-party cookies, the tool guarantees user data security. Its customizable consent banner, multilingual support, and detailed documentation make it an ideal solution for ethical and transparent web analytics.

GoAccess provides an efficient solution for analyzing and visualizing web server logs on the fly. It supports nearly all web log formats including Apache, Nginx, Amazon S3, and more with minimal configuration. The tool offers both terminal-based dashboards and real-time HTML, JSON, or CSV reports, enabling users to monitor visitor metrics, response times, and resource usage without hassle.