GitFounders
Matomo is a powerful open source web analytics platform that empowers you with full control over your data while ensuring robust privacy protections. It offers an ethical alternative to Google Analytics, allowing you to collect, visualize, and analyze your website and mobile app data without compromising your users' privacy.
About Matomo
Matomo delivers comprehensive analytics solutions that track user behavior across websites and apps, providing 100% data ownership and privacy compliance. Enjoy features such as heatmaps, session recordings, visitor profiles, funnels, A/B testing, and multi-channel attribution, all designed to optimize conversions and boost performance. The flexible platform integrates with over 100 technologies and is accessible via a free cloud trial or self-hosted open source deployment.
Key Features
- 100% data ownership and built-in privacy compliance
- Comprehensive tracking with heatmaps, session recordings, and visitor profiles
- Conversion optimization with funnels, A/B testing, and custom reports
- Multi-channel attribution and enhanced SEO insights
- Flexible deployment: Cloud service with free trial or self-hosted open source
Pricing
Ideal for businesses seeking a hassle-free, cloud-hosted analytics solution.
- ✓Free 21-day trial with no credit card required
- ✓Automatic updates and secure hosting
- ✓Annual billing offers 2 months free
Perfect for organizations that prefer managing their own servers and ensuring complete data sovereignty.
- ✓Free open source software
- ✓Unlimited tracking and complete data control
- ✓Customizable to meet specific needs
Summary
Matomo provides a full-featured analytics platform built with privacy and data sovereignty at its core. Its diverse feature set and flexible deployment options make it a robust choice for businesses of every size, allowing you to gain detailed insights while maintaining full control over your data.
Related Open Source Tools
