8 Open Source Alternatives to HubSpot

A list of 8 carefully selected open-source alternatives to HubSpot.

Adrian
Created by
Adrian
Mar 9, 2025Updated10 min read

The open-source alternatives are ranked based on our custom ranking system and score. This system takes into account various factors to determine the best alternatives.

If you’re looking for alternative features or workflows, here is a prepared detailed list of HubSpot open-source alternatives — each with its own distinctive strengths and key features.

#1
Odoo logo

Odoo

41,151
26,715

Odoo is a comprehensive suite of open source business applications designed to streamline operations. It integrates modules such as accounting, CRM, inventory, HR, and more, helping companies optimize workflows and grow efficiently.

Odoo screenshot

Key Features

  • Comprehensive integration of diverse business functions
  • Modular, customizable apps with over 40k community offerings
  • Choice between free Community and premium Enterprise editions
  • High-performance UI with smart AI and reduced data entry
  • Transparent, all-inclusive pricing with no hidden costs

Leverage a fully integrated platform that unites every aspect of your business. Odoo brings together tools for accounting, CRM, project management, e-commerce, and manufacturing within one unified system. With over 40k community apps and the option between a free Community edition and a premium Enterprise edition, customization and scalability are at your fingertips. Enjoy a fast, efficient UI, reduced data entry, smart AI integration, and fair, all-inclusive pricing starting at US$24.90 per month.

#2
Twenty logo

Twenty

26,962
2,874

Twenty is an open-source CRM providing a modern, community-powered alternative to traditional platforms like Salesforce. It empowers businesses with customizable workflows, robust APIs, and an intuitive interface, making customer relationship management accessible and flexible.

Twenty screenshot

Key Features

  • GPL-licensed open source software that you own
  • Customizable objects and fields to tailor data models
  • Powerful GraphQL and REST APIs for seamless integrations
  • Built-in email integration and workflow management
  • Active community support and an open roadmap
  • Affordable Early Adopter pricing with priority support

Twenty is a fully open source CRM designed to manage customer data with a suite of tools including custom objects, integrated email synchronization, and advanced GraphQL and REST APIs. Backed by Y Combinator and a global developer community, the platform adapts to unique workflows and evolving business needs while offering both cloud and self-hosted options.

#3
Mautic logo

Mautic

7,734
2,754

Mautic is the world's largest open source marketing automation software that empowers businesses to streamline their marketing efforts with flexibility and control. It combines intuitive campaign management with powerful tools like drag-and-drop email and landing page builders to deliver personalized, omnichannel experiences.

Mautic screenshot

Key Features

  • Intuitive, click-and-drag campaign builder
  • Drag-and-drop email and landing page designer
  • Privacy-focused features for GDPR compliance
  • True data sovereignty through self-hosting options
  • Seamless integrations via REST API and plugins

Mautic automates your marketing processes through a user-friendly campaign builder that simplifies workflow design. It offers robust email and page creation tools optimized for mobile and desktop, while ensuring data privacy and sovereignty by allowing self-hosting. With a powerful REST API and extensive plugin ecosystem, Mautic integrates seamlessly into your existing systems, making complex campaign management accessible for businesses of all sizes.

#4
Ever Gauzy logo

Ever Gauzy

2,510
581

Ever Gauzy is an open business management platform that unifies ERP, CRM, HRM, ATS, and project management functionalities. It empowers freelancers, modern agencies, and in-house teams with a comprehensive suite of tools for managing everything from accounting and invoicing to employee performance and time tracking.

Ever Gauzy screenshot

Key Features

  • Unified ERP, CRM, HRM, ATS, and project management solution
  • Real-time employee activity and time tracking
  • Comprehensive invoicing, accounting, and sales management
  • White-label customization and open-source transparency
  • Extensive documentation and quick start guide

Ever Gauzy consolidates multiple business operations into one platform, streamlining processes such as project management, invoicing, employee time tracking, and client management. With features like activity tracking, performance monitoring, and white-label customization, the platform offers transparency and efficiency right out of the box, reducing the need for lengthy development and testing cycles.

#5
Erxes logo

Erxes

3,606
1,134

Erxes is an open-source Experience Operating System (XOS) that streamlines customer experience management across support, marketing, sales, and operations. It provides a flexible, plugin-based infrastructure that empowers businesses to create tailored digital interactions, serving as a strong alternative to platforms like Hubspot and Qualtrics.

Erxes screenshot

Key Features

  • Open-source Experience Operating System with full data control
  • Modular plugin architecture for customer support, sales, marketing, and operations
  • Highly customizable and scalable to meet specific business needs
  • Integrated communication channels and unified workflows
  • Sustainable business model with community-driven support

Erxes enables organizations to integrate diverse workflows through a modular plugin system that covers customer support, sales, marketing automation, and operational communications. The platform ensures full data ownership and privacy while offering extensive customization options. Its architecture supports seamless integration and scalability, allowing businesses to evolve their digital experiences as they grow.

#6
ERPNext logo

ERPNext

23,948
7,929

ERPNext is a free and open source enterprise resource planning solution that integrates all essential business functions into one platform. It offers a comprehensive suite of modules including accounting, sales, CRM, manufacturing, and more, making enterprise management straightforward and scalable.

ERPNext screenshot

Key Features

  • 100% open source with no hidden features
  • Comprehensive modules covering all business operations
  • No-code/low-code customization and flexible workflows
  • API-first design for seamless integrations
  • Mobile-friendly interface and global compliance support
  • Lower total cost with transparent, compute-based hosting pricing

ERPNext streamlines business operations by providing a modern, unified platform to manage accounting, procurement, inventory, manufacturing, projects, POS, HR, payroll, and additional processes. Its built-in no-code/low-code tools, mobile-friendly interface, and API-first design enable quick customization and seamless integration with existing systems while ensuring global compliance with multi-currency and multi-subsidiary support.

YetiForce CRM is an innovative, open-source CRM system designed to streamline and customize your business operations. It offers an extensive suite of modules that support sales, marketing, projects, support, and more, ensuring your company stays ahead of the competition.

YetiForce CRM screenshot

Key Features

  • Over 80 customizable modules
  • Supports multiple business functions like sales, marketing, and support
  • Highly customizable to meet unique process needs
  • Intuitive and responsive user interface
  • Open-source platform with no licensing restrictions

YetiForce CRM delivers a comprehensive range of business tools organized across vital functions such as sales, marketing, projects, support, finance, logistics, HR, and reporting. With over 80 ready-to-use modules and high levels of customization, this system adapts to unique business processes. Its intuitive interface and integrated communication features enable fast, secure, and efficient management of everyday operations.

#8
CiviCRM logo

CiviCRM

626
827

CiviCRM is an open source CRM designed specifically for nonprofit and civic sector organizations. It centralizes constituent communications, donor and membership management, and event organization, integrating seamlessly with popular platforms like WordPress, Drupal, and Joomla.

CiviCRM screenshot

Key Features

  • Centralized constituent relationship management
  • Seamless integrations with WordPress, Drupal, Joomla, and standalone options
  • Robust fundraising, membership, and event management tools
  • Detailed reporting and bulk messaging capabilities
  • Highly customizable and supported by a vibrant open source community

CiviCRM streamlines nonprofit operations by consolidating contact management, fundraising, event planning, and reporting in one powerful platform. Its design emphasizes flexibility and customization, allowing organizations to choose between self-hosting or partnering with experts. The software is community-driven and built to help nonprofits focus on their mission while automating essential administrative tasks.

Price comparison of HubSpot open-source alternatives

ToolTier 1Tier 2Tier 3Details
Odoo logo
Odoo
$24.9
Enterprise Edition Pricing
--Learn more
Twenty logo
Twenty
$9
Early Adopter
--Learn more
Erxes logo
Erxes
$0
Frontline - Free Plan
$11
Messenger
$49
Frontline
Learn more
ERPNext logo
ERPNext
-
Frappe Cloud Hosting
--Learn more

* Pricing shown is based on publicly available information and may not reflect current rates. Visit each tool's website for detailed pricing information and additional tiers.

About HubSpot

HubSpot is a leading customer relationship management (CRM) software provider based in the United States. Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is headquartered in Cambridge, Massachusetts. The company offers a suite of products and services designed to help businesses attract, engage, and delight their customers. Its main products include the HubSpot CRM, which provides a central database for managing customer information and interactions, and the HubSpot Marketing Hub, which includes tools for creating and optimizing marketing campaigns, managing social media, and analyzing data. HubSpot also offers the Sales Hub, which helps sales teams track deals, manage pipelines, and automate tasks, as well as the Service Hub, which provides tools for delivering customer support and managing customer feedback. With a global presence, HubSpot operates in many countries around the world. The company has offices in Dublin, Sydney, Tokyo, and Berlin, among other locations. HubSpot has achieved this global expansion through the establishment of a number of local subsidiaries and strategic partnerships with leading organizations in various regions. In terms of market position, HubSpot is widely recognized as a leader in marketing automation, CRM, and inbound marketing. The company has built a strong reputation for its intuitive and user-friendly software, which has attracted a large customer base globally. HubSpot has consistently placed on lists of top CRM and marketing automation platforms, and it competes with companies such as Salesforce, Marketo, and Adobe. Throughout its history, HubSpot has experienced significant growth. In 2014, the company went public and debuted on the New York Stock Exchange under the ticker symbol HUBS. Since then, HubSpot has continued to expand its product lineup and improve its software with regular updates and new features. The company has also made strategic acquisitions to enhance its capabilities, such as the acquisition of Motion AI in 2017 to incorporate AI-powered chatbots into its platform. As of the latest updates, HubSpot continues to innovate and expand its product offerings. The company remains focused on helping businesses grow through comprehensive marketing, sales, and customer service solutions. HubSpot's dedication to customer success and its commitment to providing a seamless user experience have contributed to its ongoing success in the CRM and marketing automation industry.
This comparison data was compiled with AI assistance.
HubSpot logo

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Founded

2006

Employees

5,001

Location

Cambridge, United States

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